AJA Team

Tilly Wood


A natural health and beauty advocate, producer, model and mother, Tilly started AJA Botanicals in 2020 inspired by her love of natural health and natural fragrances.

Joanna Boone

Illustration & artwork

Joanna’s love of painting and all things design began at a young age, and has taken her down various paths throughout her career so far. Having studied Fashion Design at Kingston University, She then went on to work for fashion brands and retailers including Net-a-Porter Group, Needle & Thread and Pandora Jewellery. Having rediscovered painting during maternity leave, Joanna then started her own small business creating one of a kind, hand painted artworks and bespoke stationary for weddings and events.

Nicky Gover

Website design & Graphics

Graphite are a small design studio based in London. Their collaborative and adaptive approach makes ideas possible, whilst your brands remains their core focus. They consider themselves to be extension to your work family… your partner in design.

Niki Brodie

Art direction/stylist

Having cut her teeth at Wallpaper magazine, where she spent six years as Fashion Editor, Niki Brodie became an independent fashion stylist working for prestigious publications such as Sunday Times Style, Tatler, Elle and Lucky Magazine. Clients include Mulberry, Tom Ford, Victoria Beckham, Selfridges, Canali, Cutler & Gross Aston Martin, Bentley, Raffles Hotels, Estee Lauder and Ren Skincare.

Eric Frideen

Photography & Film

Originally a Stockholm native, Eric moved to London in the late nineties to be closer to his creative partners and potential clients. At the time London was the world’s creative melting pot, and a place well suited to his unique photographic style and his focus on fashion. Once in London he quickly established himself as a regular contributor to Wallpaper*, British ELLE, GQ and US VOGUE. 

As his editorial work became more widely known, and his reputation grew, prestigious brands such as Banana Republic, REISS and Burberry, approached him to work on their campaigns. Eric’s list of commissions and collaborations is extensive, and his impressive body of work spans across both still and film projects for many of the world’s best known and most loved brands. 

He is still as enthusiastic and curious as ever. He counts himself extremely lucky to have his passion as his profession, and the question he continues to ask himself every day is – what’s next?

Marina Barcinella


Marina is a multi-award winning Independent Perfumer and Fragrance Educator with two decades of experience as a perfumer and natural fragrance specialist. In addition to being the Nose behind her two niche perfume brands, Marina Barcenilla Parfums and AromAtom, she creates fragrance for other British brands and has mentored a number of perfumers who have founded their own brands. Marina is also a Planetary Scientists and an Astrobiology Doctoral Researcher. Her scientific research is currently focused on the search for life on Mars with the Perseverance and Rosalind Franklin Mars Rovers. She has managed to combine her two passions, fragrance and space, to create a science education project that uses fragrance and the sense of smell to teach people about Astronomy and space exploration called “AromAtom: Discover the Smell of Space”.

John Stephens


Owner of the Cotswold Perfumery John Stephen has over 50 years of experience as a creative perfumer, and is the ‘nose’ behind many fine fragrances in the niche market. John is a full member of the SIPC (Société Internationale des Parfumers-Créateurs), the BSP (British Society of Perfumers) and of IFRA (International Fragrance Association). As a Chartered Chemist, John understands the technical side of perfumery too – an essential requirement in today’s increasingly complex world, where regulations form a major part of the work of a modern perfumer. John is one of only six independent perfumers in the UK, and his fragrances are worn by perfume enthusiasts around the world.